Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Wednesday, December 05, 2012
Tuesday, November 27, 2012
THE BRAND GAP
I couldnt help sharing this article on branding.
One of the very interesting articles on branding and more on practical side. A must read for all entrepreneurs.
The Brand Gap from coolstuff
Saturday, October 02, 2010
Quiz - Identify the person in the picture
Here is a quiz for my readers. Identify the person who is selected.
Ok now please dont ask me why I was checking out that website.
Note: There is another familiar person in that pic. Identify that person also if you can.
So from this what do we understand?.
Never go by the profiles advertised on the websites. All of them would be fake :)
Ok now please dont ask me why I was checking out that website.
Note: There is another familiar person in that pic. Identify that person also if you can.
So from this what do we understand?.
Never go by the profiles advertised on the websites. All of them would be fake :)
Thursday, September 16, 2010
Hala - pay as you talk
Live life a king size is true in all aspects for Arabs.
There is lavishness in whatever they do .. just check the prepaid card envelope of Qatar Telecom (Qtel)
Hala is the prepaid service of Qtel.
That's how the cover page looks like. It has all chamkis on the cover which shines. There is also some design which is etched on it.
If they have to choose between utility and hedonism they will always choose the latter one for marketing the products.
There is lavishness in whatever they do .. just check the prepaid card envelope of Qatar Telecom (Qtel)
Hala is the prepaid service of Qtel.
That's how the cover page looks like. It has all chamkis on the cover which shines. There is also some design which is etched on it.
If they have to choose between utility and hedonism they will always choose the latter one for marketing the products.
Saturday, February 28, 2009
Shakespeare - reloaded
I think this is some kind of an advertising strategy.
Now let say you saw a banner, written in the similar style like the one in the picture, outside a tailor shop. You would laugh at that banner but the next time you need to visit a tailor then don't you think this tailor would come to ur mind first. You visiting the place or not is secondary but the recall is what actually matters when we advertise. Even if a small portion of people who visit the tailor among those who recall, I think the advertising pays off. In most of theses cases the cost of advertising is negligible. Thats why sometimes I feel people deliberately write it like that.
The underlying assumption here is you wont attribute his english vocab skills to his tailoring skills. As they both are disparate. This applies to almost all businesses except to coaching centers. I've seen a lot of hoardings of spoken english coaching centers, wonder what they teach.
Now let say you saw a banner, written in the similar style like the one in the picture, outside a tailor shop. You would laugh at that banner but the next time you need to visit a tailor then don't you think this tailor would come to ur mind first. You visiting the place or not is secondary but the recall is what actually matters when we advertise. Even if a small portion of people who visit the tailor among those who recall, I think the advertising pays off. In most of theses cases the cost of advertising is negligible. Thats why sometimes I feel people deliberately write it like that.
The underlying assumption here is you wont attribute his english vocab skills to his tailoring skills. As they both are disparate. This applies to almost all businesses except to coaching centers. I've seen a lot of hoardings of spoken english coaching centers, wonder what they teach.
What do you think of this analysis?
:)
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